Fundraising Regulator issues revisions to the Code of Fundraising Practice
Last week, the Fundraising Regulator published its revised Code of Fundraising Practice, with substantial revisals to six areas of the guidance. The Code aims to ensure best practice across all charitable fundraising organisations in the UK.
The revised code follows consultation with charities and the public. The changes aim to promote public trust and confidence in fundraising and allow charities to fundraise more effectively.
Those organisations which carry out fundraising activities should be aware of the following 6 key changes which the revised Code introduces:
- “The fundraising ask” – fundraisers will have an obligation to end a fundraising ask if they have any reason to believe the person they are speaking to could be considered vulnerable, fundraisers must end the conversation immediately if the prospective donor indicates that they do not wish to continue to engage;
- Charity bags – charities will not be able to leave charity bags at houses which have signs asking them not to;
- Whistleblowing policies – fundraising bodies will require to have a clear and published internal procedure for members of staff and volunteers to report any concerns they may have regarding the organisation’s fundraising practice;
- Solicitation (disclosure) statements – disclosure statements must be made before any money is given by the donor or financial details are requested by the fundraiser;
- Fundraising agreements and monitoring third party compliance – fundraising organisations must make all reasonable efforts and exercise due diligence to ensure the ongoing compliance of third party fundraising organisations with the Code and their legal requirements; and
- Charity trustees – trustees of charities must have regard to national guidance in overseeing the fundraising activities of their Charity and any third parties fundraising on the charity’s behalf.
Charities have between 2 and 4 months to implement some of these changes, a timeline is available here.
Trustees should be asking their senior teams what action, if any, is required to implement this updated best practice, particularly where actions may require resourcing for such matters as additional training for staff to enable them to better identify vulnerable donors and for costs associated with reviewing fundraising agreements.